In the competition
for the worlds’ most unpopular governing body the UCI have pulled a master
stroke by getting rid of one of its disciplines.
In yet another immensely unpopular move by the Union Cyclist
International, who are the governing body for on and off road cycling. A lot of
consideration is given to the Olympic disciplines (road, track, Cross country
even BMX) however the gravity sports (4X and Downhill) seem to be considered
the black sheep in the family and are pushed to one side, but have they gone
too far by removing the 4X world cup? Is it time for a new governing body for
mountain biking or at least the gravity sports one that will actually stick up
for them, promote them and make them as widely and easily accessible and
watchable as other disciplines.
The excuses for pulling the 4X World Cup are pretty pitiful,
claiming the financial and environmental expense of building the tracks and
that riders may want to concentrate on BMX in the Olympic year. First off will
the UCI be demanding all support cars in the Tour De France and other road
races have to run on Hydrogen or be Electric in order to save the environment?
There are already World class 4X tracks out there that at most need to be
tweaked not built, not only that but more are being built anyway due to the
sports rising popularity such as the mini 4X track at Stockwood, Bristol just
completed by Architrail. I’d guess most 4X riders aren’t intending to compete
in the Olympic BMX competition, yes there is some cross over but there are only
a few places in the Olympic competition and there are BMX riders who don’t ride
4X who obviously would be competing for the spots on the start ramp.
Another excuse is that not enough people go to the
competitions; surely this is poor marketing rather than lack of popularity. I
had heard that the marketing director for 4X had never been to a race before
the World Champs 2 weeks ago. The races at The Fort William have always been
popular as shown by the iconic images of the kids in the tops of the trees, and
what happens to events such as Fort William which once had XC, 4X and Downhill
and next year will be down to just the Downhill? Will people still travel
hundreds of miles for one event? The Downhill there is secure for the next
couple of years but with no 4X World Cup will we see rapidly declining numbers
and therefore lose some of the world famous atmosphere that makes the event
what it is.
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| Taking to the trees to see the action. |
The 4X Alliance have now issued a statement shown here,
pointing out other issues such as the lack of consultation and the fact that
sponsors riders and teams all had deals in place for the 2012 season, and the
support they have received from fans and race organisers as well as their
quickly implemented decision to set up their own World series, which more than
likely will take place in places such as Fort William, though personally I can
see the UCI getting petty about it happening at the same time as the World Cup
Downhill. However this could turn into a step forward for 4X as it will be free from the constraints of the UCI and able to move in the direction riders and teams want to take it.
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| Obviously struggling with popularity. |
This all comes on the back of announcing the major sponsor
for next year’s Mountain Bike World Cup series and World Championship as RockyRoads, a web based magazine that no-one’s ever heard of and that I struggled to
find in a google search to put a link on this blog (you do get a lot of cake recipes though....). Is the loss of the 4X World
Cup part of the deal? This deal had current media providers worried for their
future coverage rights and while some fears of exclusive rights for the title
sponsor have been allayed, Freecaster have decided it’s too costly to show next
year’s World Cup series, this surely doesn’t help the popularity of the sport
never mind discouraging sponsors from placing advertising.
One last piece of bad news is about Downhill racer Matti
Leikohnen who was badly injured in a crash in the Nordic Downhill
Championships, more on this from his teams website
as well as a link to the facebook page where you can leave messages of
support.



